When webpages do not stream lines of text across huge distances (see 
Line Length), they are more readable to viewers.  Another consideration is white space.  Lynch & Horton (2001) outline two different methods for utilizing white space to increase readability:
 
- Indenting
 Without using any sophisticated techniques with HTML, indenting can be accomplished by inserting "    " at the start of each new line of text.  This will produce four non-breaking line spaces before the text, making a noteworthy space at the start of each paragraph.
 
- Blank Lines
 The command <BR> produces a line break, which will place subsequent text at the beginning of the next line.  So, this command has to be used in pairs to create a complete blank line that can seperate text from one paragraph to the other.  Designers usually utilize the <P> command instead, which creates the blank line with one use.